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There has been a fundamental change in the way users consume content these days. mobile phone users have gradually moved away from using their mobile browsers to focus on a wide range of applications in various verticals. This affinity towards the application has changed the perception of the developer's application of different monetization strategies. App developers who follow the evolution of best practices will surely enter the rapidly growing revenue stream in the future.
A report by Chocolate Mobile video advertising platform named 'App Monetization Secrets To Help Stay Ahead of the Curve Application Developer' in relation to the above analysis Apptopia 1000+ and 1700+ publisher of free apps on Google Play and iOS stores covering America, Europe, and Asia-Pacific ( APAC) region.
Even after putting the best effort in application development, why many application developers can generate revenue not succeed? This report addresses this question by looking at the following aspects:
App Developers end up spending a lot of time in the monetization related procedures such as integrating and managing multiple ad network SDK, manage to bill, and payment of the different partners and optimize the waterfall. Thus, leaving them with little time to focus on creating better application features and enhance the application experience.
Although mediation rent is a major step to achieve nirvana advertising revenue and maximize the profitability of the application, less than 20% of free apps on using Ad Mediation SDK (74% of the top free app has more than 20 integrated SDK).
Mobile App developers are beginning to rely on advertising in the app to generate a higher income. 24 percent prefer Advertising compared to 13 percent who prefer in-app purchases consumption and 9 percent who prefer a non-consumables in-app purchase.
More and more app developers will move away from traditional ad units to the new ad formats and more lucrative as the original appreciated and interstitial ads.
App Developers end up spending a lot of time in the monetization related procedures such as integrating and managing multiple ad network SDK, manage to bill, and payment of the different partners and optimize the waterfall. Thus, leaving them with little time to focus on creating better application features and enhance the application experience.
Although mediation rent is a major step to achieve nirvana advertising revenue and maximize the profitability of the application, less than 20% of free apps on using Ad Mediation SDK (74% of the top free app has more than 20 integrated SDK).
Secret Key Revenue Generating
In this report, we delve deeper into finding out what factors cause a decrease in revenue and how application developers can maximize the use of proper advertising magnetization solutions.
Latency, making level and real-time optimization of the results of three main factors impact the ad decisioning - the better, the higher is the income and fill rate.
There are methods that latency can be reduced, making pricing and optimization results can be maximized, which is described in detail in the report.
Here are some interesting highlights from the rationalization of the fact that the report takes an intelligent approach to mobile advertising monetization
Now, you must clearly understand the importance of key applications performance indicators. They are essential to keep track of users and develop application marketing strategy for your mobile application. Because of what you find, you can orchestrate campaigns that target the users so that they re-engage with your app. When finished, you can use email and push notifications to engage these users again and bring them back. the user session recording tools and other qualitative analysis tools are perfect to understand where users leave in the conversion funnel.
